INTRODUCTION
POP UP PARADE
Expressing Five Years of Gratitude
POP UP PARADE will celebrate its 5th anniversary in February 2024. To commemorate the brand's 5th anniversary, we have prepared various projects and campaigns along with a review of its 5-year history. We will continue to offer a broad lineup of products unique to the POP UP PARADE brand to everyone around the world.
SPECIAL FIGURE
Five commemorative products to celebrate the 5th anniversary are here!
The wide variety of the POP UP PARADE lineup is one of its biggest appeals.
MARCILLE
01
POP UP PARADE
Marcille
From "Delicious in Dungeon", the upcoming anime series set to air starting January 2024, comes a POP UP PARADE of Marcille carrying her backpack and staff. Stay tuned!
Preorder Period
From 26th January, 2024 (Fri) JST
until 13th March, 2024 (Wed) JST
EXODIA
02
POP UP PARADE SP
Exodia the Forbidden One
Exodia the Forbidden One joins the POP UP PARADE lineup! Other monsters are also in the works!
Preorder Period
From 26th April, 2024 (Fri) JST
until 26th June, 2024 (Wed) JST
LUCY HEARTFILIA
LUCY HEARTFILIA
03
POP UP PARADE
Lucy Heartfilia
Natsu Costume Ver. L size
Presenting a brand new figure of Lucy, the character with the largest number of variations in the POP UP PARADE series. Be sure to add the new adorable and charming Lucy to your collection!
Preorder Period
From 19th July, 2024 (Fri) JST
until 21st August, 2024 (Wed) JST
CHUU-TAN
04
POP UP PARADE
Chuu-tan
from "Kawaikute Gomen"
Presenting a figure of Chuu-tan as she appears in "Kawaikute Gomen" by HoneyWorks! Be sure to add this faithful rendition of Chuu-tan all dolled up for her "oshi" to your collection!
Preorder Period
From 19th July, 2024 (Fri) JST
until 11th September, 2024 (Wed) JST
ZUNDAMON
05
POP UP PARADE
Zundamon
Zundamon is now a POP UP PARADE figure! The figure is based on an illustration of Zundamon by illustrator Ahiru Sakamoto!
Preorder Period
From 23rd April, 2024 (Tue) JST
until 22nd May, 2024 (Wed) JST
POP UP PARADE
Marcille
Preorder Period
From 26th January, 2024 (Fri) JST
until 13th March, 2024 (Wed) JST
POP UP PARADE SP
Exodia the Forbidden One
Preorder Period
From 26th April, 2024 (Fri) JST
until 26th June, 2024 (Wed) JST
POP UP PARADE
Lucy Heartfilia
Natsu Costume Ver. L size
Preorder Period
From 19th July, 2024 (Fri) JST
until 21st August, 2024 (Wed) JST
POP UP PARADE
Chuu-tan from "Kawaikute Gomen"
Preorder Period
From 19th July, 2024 (Fri) JST
until 11th September, 2024 (Wed) JST
POP UP PARADE
Zundamon
Preorder Period
From 23rd April, 2024 (Tue) JST
until 22nd May, 2024 (Wed) JST
SPECIAL VIDEO
POP UP PARADE SPECIAL VIDEO
CAMPAIGN
To commemorate the 5th anniversary, we'll be holding a variety of POP UP PARADE campaigns!
Win a Secret Figure! Quiz Campaign
Question:Which character does this distinctive silhouette belong to? Five winners with the correct answer will be selected randomly to receive the secret 5th Anniversary POP UP PARADE figure!
Survey Campaign
Characters who receive a high amount of votes or characters that catch the eyes of staff might just be the next figures to join the POP UP PARADE! Five winners will be selected randomly from among those who responded to the survey to receive five POP UP PARADE figures of their choice. Be sure to participate and make your voice heard!
POP UP PARADE
HISTORY
The History of POP UP PARADE
Launch of the POP UP PARADE Brand
The POP UP PARADE brand was launched to provide affordable and easy-to-display figures for beginners, who are hesitant about purchasing expensive figures from the get-go.
The First POP UP PARADE
POP UP PARADE Hatsune Miku - Announced February 2019
At the inception of the new brand, GSC decided to start the lineup with Hatsune Miku from "Character Vocal Series 01: Hatsune Miku", a character that the company has a strong connection to.
2019POP UP PARADE
2020POP UP PARADE
The Lineup Reaches Its 100th Figure Two Years After Launch
POP UP PARADE Black Rock Shooter - Announced June 2021
An integral part of Good Smile's history, the "Black Rock Shooter" scale figure released in 2009 has been resized and presented as a 100-piece commemorative product.
2021POP UP PARADE
The "L Size" and "XL Size" Lines
POP UP PARADE Hatsune Miku: Because You're Here Ver. L - Announced May 2022
POP UP PARADE Lucy Heartfilia XL - Announced May 2022
POP UP PARADE was conceived as an entry model for figures. In addition to the regular size, "L Size", which is close to 1/7 scale, and "XL Size", which is close to 1/4 scale, were created. Another feature of the brand is its variation in sizes. "FAIRY TAIL" and "My Hero Academia" are the two IPs in the lineup with the most extensive catalogs, featuring 15 POP UP PARADE figures each. POP UP PARADE's unique selling point is its large catalog of characters from a plethora of IPs.
2022POP UP PARADE
2023POP UP PARADE
POP UP PARADE Turns 5!
Thanks to your support, POP UP PARADE is celebrating its 5th anniversary! To date, POP UP PARADE has exceeded 500 figure announcements and a total shipment of approximately 5 million units! We will continue to offer a broad lineup of products to fans around the world, ranging from popular seasonal characters to nostalgic ones that many know and love. *These numbers are based on data from October 2023.
2024POP UP PARADE
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